| Huawei-Leica Alliance: Reinventing Smartphone Photography or Building Brand Image - Teaching Note |
| 作者姓名：Wiboon Kittilaksanawong; Freddy Rocky Mason; |
| | 商品編號：8B17M025 |
| 出版日期：2017/01/31 | 內容長度：13 頁 |
Teaching note for product 9B17M025.
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| Huawei-Leica Alliance: Reinventing Smartphone Photography or Building Brand Image |
| 作者姓名：Wiboon Kittilaksanawong; Freddy Rocky Mason; |
| 商品類型：Case (Pub Mat) | 商品編號：9B17M025 |
| 出版日期：2017/01/31 | 內容長度：16 頁 |
In 2016, Chinese telecommunications equipment firm Huawei Technologies Co. Ltd. (Huawei) aspired to be the world’s top smartphone manufacturer. The company had identified German camera company Leica Camera AG (Leica) as a long-term partner to reinvent Huawei’s smartphone photography to beat an influx of domestic rivals and the market leaders, Apple and Samsung. The flagship dual camera smartphone that was co-engineered by Huawei and Leica, the P9, .....more
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